Mohsin Yaseen Unlocking the Power of Brand Equity: Strategies and Insights for Sustainable Success Brand Equity Brand Equity refers to the additional value a brand brings to its products or services. It’s what makes consumers choose Coca-Cola over a generic cola or prefer Nike sneakers over unbrand... Marketing Management Jan 6, 2025 SBT blog
Mohsin Yaseen Mastering Brand Positioning: Strategies and Insights for Competitive Advantage Brand Positioning Brand positioning is the strategic process of defining how a brand is perceived relative to its competitors. By occupying a unique space in the minds of the target audience, brands c... Marketing Management Jan 6, 2025 SBT blog
Mohsin Yaseen Mastering the Marketing Mix: Product, Price, Place, and Promotion Strategies Marketing Mix The Marketing Mix is a strategic framework that businesses use to craft and execute marketing strategies effectively. Originally comprising the Four Ps — Product, Price, Place, and Promo... Marketing Management Jan 6, 2025 SBT blog
Mohsin Yaseen Building a Winning Product Mix: Strategies for Branding and Packaging Excellence Product Mix 1. Characteristics of Products A product is anything that can be offered to a market to satisfy a want or need, including: Physical Goods : Tangible goods that customers can see, touch, an... Marketing Management Jan 6, 2025 SBT blog
